BharatBenz celebrates new production milestones despite lockdown

3 MinutesBy NZ Trucking magazineJuly 15, 2020

Daimler India Commercial Vehicles (DICV) has announced the production of its 1000th BSVI heavy-duty truck, one of more than 1500 BSVI-compliant vehicles the company has manufactured in the last few months despite the ongoing lockdown.

“Since premiering our new BharatBenz portfolio of BSVI-compliant trucks and buses in January, we have been steadily increasing our lead in the industry,” said Rajaram Krishnamurthy, vice president marketing, sales and customer service Daimler India Commercial Vehicles. “This is proved again now as we celebrate the production of our 1000th BSVI- compliant heavy-duty truck.”

The truck was a 3523R model, bound for one of the 235+ touchpoints in BharatBenz‘s rapidly expanding Indian network of dealerships before making its way to the customer.

DICV celebrated a further production milestone with the start of production for its updated 4228R model, a truck that has traditionally been one of the company‘s high-volume sellers.

Although production has recently proved a challenge for many manufacturers in the automotive industry, DICV has remained firmly on track throughout the disruptions caused by the Covid-19 pandemic. While part of this success comes from a 80%+ localisation rate for BSVI components, DICV‘s MD and CEO Satyakam Arya also credits the business‘s sustainability to the comprehensive care shown to stakeholders.

“One of DICV‘s core values is the belief that ‘We Progress Together‘. We support our stakeholders through the hard times and we celebrate with them in the good times. Today, we celebrate these new production milestones both with them and thanks to them,” he said.

The company provides ongoing support to its customers, suppliers, dealers and employees, aiming to ensure all stakeholders emerge stronger than ever from the crisis. For BharatBenz customers, DICV offered free vehicle checks and sanitisation, along with free warranty extensions. DICV also tied up with Hindustan Petroleum Corporation Limited to support stranded drivers with basic requirements such as secured parking, water, fuel, bathing and shelter.

For dealers, suppliers and employees, DICV has additionally conducted an intensive education and communication campaign. All major stakeholder groups were provided with tailored health and safety manuals, instructional videos and web-based trainings. The wide-reaching initiative arms the company‘s partners with the tools they need to navigate the ongoing crisis – from hygiene guidelines and holistic wellness seminars to expert talks on market trends and industry insights.