CablePrice and John Deere Construction & Forestry end distribution agreement in New Zealand

2 MinutesBy NZ Trucking magazineMarch 19, 2020

CablePrice (New Zealand) Ltd (CPL) and John Deere Construction & Forestry have agreed to end their distribution arrangement of Deere branded and manufactured construction, forestry, and compact machinery in New Zealand. As the joint businesses expanded over the years, so have each company‘s priorities in various markets around the globe.

“Hitachi Construction Machinery Co., Ltd and John Deere Construction & Forestry Company have a long and successful global partnership spanning multiple continents and product lines,” said David Harvey, Hitachi regional general manager for Oceania. “This partnership has served both companies well and supported each company‘s global growth over the multi-decade relationship. However, we have agreed to separate and focus on our efforts on our respective product lines in the New Zealand.  Over the course of the next five months CPL and Deere will work together to execute a seamless transition of business to John Deere Limited‘s soon to be appointed construction and forestry dealers in New Zealand.” 

Harvey said CPL, John Deere Limited, and the new dealers are committed to working together to ensure this transition has minimal impact on customers‘ access to machines, parts, and/or service.

“Similarly, CPL, John Deere Limited, and the new dealers are committed to smoothly transitioning customers who have existing agreements and service contracts with CPL. We believe this change in distribution will allow both companies to increase focus on their respective brands and provide a world class experience to customers across New Zealand.” 

The changes have no impact on Hitachi‘s and Deere‘s partnerships or distribution arrangements outside of New Zealand.