Einride launches in the US

In News4 MinutesBy NZ Trucking magazineNovember 5, 2021

Einride, a Swedish freight technology company that provides digital, electric, and autonomous shipping, begun operation in the United States. In conjunction with the official launch and opening of its New York headuarters, Einride has also signed an impressive list of versatile partners – including technical partners Ericsson and Siemens as well as customers, Bridgestone and GE Appliances, a Haier company, and is in the planning phase with Oatly.

Einride already operates Europe’s largest fleet of electric trucks and works with industry giants including Coca-Cola, SKF, and Lidl in Europe. Since October 1, 2020, Einride’s partners have seen a 90% decrease in CO2 emissions with electrical transport, while matching the cost of diesel.

At launch in the US, Einride is introducing a new range of global products – Einride Saga, the intelligent operating system for movement of freight and a new Einride Pod product line, including a U.S. version of the Einride Pod and the new Flatbed Pod.

The U.S. version of the Einride Pod will have the same unique autonomous technology as its European sibling, with SAE level 4 self-driving technology and safety architecture allowing for safe operations without a driver in the vehicle, but will be better adapted for U.S. roads and conditions. The Flatbed Pod is a modular vehicle built to accommodate any kind of shipping needs, including transporting containers to make the transition between sea and road freight seamless.

Through Saga, shippers will be able to access a roadmap to cost competitive electrification and automation via the Evolve app, order and track shipments via Book, oversee routes and assignment through Orchestrate and visualise data and gain insights through Explore. Backed by analysis from Saga, the company estimates that at least 40% of U.S. road freight transportation could go electric today at the same cost as diesel or cheaper.

Einride has also hired the world’s first remote trucker to show how autonomous freight transport improves working conditions and creates a new type of job, Einride Pod Operator. Who it is will be revealed at an event later this year.

Einride is committed to creating at least 2000 new jobs within the first five years of operation in the U.S. The proliferation of electric and autonomous transport creates jobs across the supply chain, from electric infrastructure installation and maintenance to the widespread construction of 5G networks, while also creating new types of jobs such as the role of the remote pod operator, which involves the oversight and control of multiple Pods in real time by one individual from a central location. In contrast to conventional trucking, remote operation will be safer, involve more regular hours, and provide a more hospitable work environment.

“The innovative spirit of the U.S. is the standard by which all others are measured, and the American transportation market is the biggest in the world,” said Robert Falck, founder, and CEO of Einride.

“The U.S. freight market is one of the most competitive and to be an industry leader you need to play in this league. We have the technology and solution to bring the biggest change in the freight industry since the adoption of the diesel truck 100 years ago.”