Fuso celebrates 90th anniversary           

In News, Fuso1 MinutesBy NZ Trucking magazineMay 13, 2022

Mitsubishi Fuso Truck and Bus Corporation is celebrating the 90th anniversary of the Fuso brand.

In 1932, the “Fuso” name was used for the first time for the B46 bus manufactured at Kobe Shipyard of Mitsubishi Shipbuilding Co., currently Mitsubishi Heavy Industries, Ltd. The 7-meter, 38-seater bus was equipped with a 7-liter, 6-cylinder and 100hp gasoline engine.

The vehicle’s name, selected among proposals from employees at the company, was suggested by an engineer at the shipyard.

Following the first vehicle, the nickname “Fuso” was used one after another for major products such as the gasoline engine 4-ton truck KT1 (1946), Japan’s first large cab over truck T380, and Japan’s first minibus, the Rosa (1960). In line with Japan’s high economic growth in 1950s to 1970s, the product lineup includes a full range from small to large trucks and buses, playing an important part in economic development.

Previous to this anniversary, Fuso set “Future Together” as its new brand tagline in 2021. Under this tagline, Fuso aims to lead the transformation of commercial vehicles together with our customers in the automobile industry, which is facing a historic turning point. “Future Together” also communicates ambitions for a future with safer and more sustainable transportation solutions.