Kiwi-owned company number one in equipment sales

2 MinutesBy NZ Trucking magazineFebruary 13, 2020

Kiwi-owned and operated business, TransDiesel Ltd, was ranked number one in new construction equipment sales in 2019. The business, with its head office based in Christchurch, received 15.9% market share in this highly competitive sector. 

TransDiesel was established more than 30 years ago and has grown from a small local supplier to in 2019 being New Zealand‘s leading supplier of construction equipment and diesel engines.

The business is the sole supplier of Volvo and Yanmar machinery into the New Zealand marketplace and, with the sale last year of the New Zealand Caterpillar dealership to a Malaysian conglomerate, is now one of a very few 100% New Zealand owned sales and service dealers of heavy equipment and engines.

The annual sales results, compiled by the New Zealand Equipment Suppliers Association placed TransDiesel first in sales of excavators, dump trucks and loaders, which collectively accounts for over 80% of new construction machines sales in any given year.

“Over the past 12 months, in a declining overall New Zealand market, TransDiesel has sold an increased level of equipment into the regions which are enjoying growth in the construction and forestry, quarrying and civil works sectors. Five years ago, we set a goal to be the number one sales and service organisation in our industry and with the support of our partners such as Volvo, Yanmar and Perkins, we have achieved that in 2019. The next goal is to sustain that over the long term,” said Mike Mckessar CEO of TransDiesel.

TransDiesel also has 45% market share of the diesel engine business in New Zealand, mainly through supply to OEMs who incorporate diesel engines in their finished products.

In January, the company was also appointed official distributor of Shell motor oils and lubricants in New Zealand. Under the partnership agreement TransDiesel will manage distribution of Shell‘s complete range of products.