
Every strong industry starts with a spark – and for transport, that spark is often a kid spotting a shiny rig and asking, ‘Where’s that one going?’
We’ve created the Little Trucker Down Under Holiday Annual to catch that curiosity and run with it – puzzles, colouring-in, boardgame fun, hands-on builds, and bite-sized stories that show kids how our world actually moves.
Yes, we cover the serious stuff – safety, tyres, truck parts – but we wrap it in games, photo hunts, fun facts and challenges so kids learn while they play. We even take a lap around the country: car transporters in Auckland, milk in the Waikato, logging in Tairāwhiti, rural cartage in Canterbury, spreaders in Southland – proof that every region has its own trucking story to tell.
Along the way, we gently make a big point: almost everything at home and on the shelves comes by truck. When kids see that, they start to value the planning, teamwork and pride behind the wheel – and they can picture themselves in this world one day, whether as a driver, dispatcher, diesel tech or engineer. We back this up with some excellent Q&As with truck drivers, so kids can learn what really goes on behind the wheel and on the road.
It’s been a tough couple of years for operators – costs up, weather wild, staff stretched. So that’s all the more reason to share some good news, invite families in, and remind communities what transport achieves every day.
To the operators who have already backed Little Trucker Down Under – through advertising, sponsorships, ride-alongs, and opening your yards for photos and stories – thank you. Your support lets us produce materials that are accurate, respectful and practical for classrooms, homes and driver rooms alike.
As summer rolls in, here’s our ask: get the Holiday Annual into little hands. A great stocking stuffer, it’s the ideal gift for truck-loving kids these holidays, and a perfect way to keep them busy on those long road trips or the inevitable rainy summer day.
Want to go bigger? Get in touch for a box at a special price for members of the industry – perfect for staff families, customer gifts, or community giveaways. Our cover is truly brand-agnostic – so the entire industry can distribute the magazine.
Let’s grow the next generation – with smiles, stories and a few well-placed stickers. Order in time for Christmas and the holidays, or contact us to arrange a bulk box for your business so you can really spread the joy.
There’s nothing better than seeing your kids and grandkids light up over the same engines, problem-solving and roadcraft that hooked you.
Shannon Wiliams
Editor, Little Trucker Down Under
Order your copy now!
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