EROAD sales increase as US compliance deadline looms

2 MinutesBy NZ Trucking magazineOctober 6, 2017

Auckland-based company EROAD has seen a jump in sales in the US market, a reflection of the demand for ELD solutions ahead of the December deadline for US logistics firms to adopt and use electronic logging devices.

The company sold 2,313 units in the US in the three months ending September 30, taking its total units there to 9,736. This represents a quarterly growth rate of 31.1%.

Unit sales in the established markets of Australia and New Zealand grew by 10.6% for the quarter, or 4,773 units. This represents a 54% increase on EROAD‘s previous record quarter‘s sales of 3,090.

The total of 7,086 units sold in the quarter was a new record for the company in both markets (61% up on EROAD‘s previous quarterly record of 4,411), and represented the single biggest growth in units for a quarter in EROAD‘s history. The unit sales results were records in all markets.

EROAD expects to surpass more than 50,000 units in the Australia/New Zealand market and more than 10,000 units in the US market in the coming week.

Chief executive Steve Newman says sales have steadily increased in the US market since the beginning of the financial year, reflecting building momentum in the ELD market.

“We expect that the traditional Christmas/New Year break in the ANZ market will lead to a slowdown in unit sales from the Q2 record levels. However, we expect the US market to continue to reflect the demand for ELD solutions for the market adoption deadline of 18 December 2017.”

Steve Newman