Ford Trucks introduces Ford F-Max to Danish market

In News2 MinutesBy NZ Trucking magazineApril 21, 2023

Ford Trucks is introducing its flagship Ford F-Max to the Danish market, with plans to become a significant player in the country’s trucking industry.

Ford Trucks said its ambition is to very quickly capture a market share of at least 5% of the Danish truck market.

“We must have at least 5% of the market. That is the goal for all countries in Europe, and it also applies to Denmark,” said Bahadir Koc, responsible for Ford Trucks in Benelux and Scandinavia.

Koc said that while that sounds ambitious, it is realistic. “Both with the current products and especially with what we launch later this year and next year.”

Ford Trucks recently established itself in Belgium, and after one year was able to record a total market share of 3.6% and for the tractor segment alone of 5.1%.

The flagship long-haul Ford F-Max features a driveline developed in-house in Turkey with a 373kW (500hp) 12.7-litre Ecotorq engine, its own 12-speed gearbox and rear axle. The vehicle is so far only available as a 4×2 tractor.

“F-Max comes as 6×2. We have a lot of projects going on, so I can’t put a specific date on it. But it will definitely come, just as the F-Max will also be electrified next,” said Koc.

Ford Trucks launched an electric garbage truck at the IAA in Hannover in the fall of 2022, and it is currently in testing and will be launched commercially next year. Electric versions of the tractor F-Max will then follow.

All truck production at Ford Trucks takes place in Turkey, where the factory also has its own development department. The factory’s production currently stands at 20,000-25,000 units per year – with the possibility of expansion as needed.