Hyundai Motor Group has introduced ‘HTWO‘, a new brand to represent the group‘s world-leading hydrogen fuel cell system. Building upon Hyundai‘s 20-plus years of experience in hydrogen fuel cell technology, the brand will present hydrogen as a positive energy for humanity. HTWO stands for ‘H2‘, the hydrogen molecule, whilst also representing ‘Hydrogen‘ and ‘Humanity‘, the two main pillars of Hyundai‘s fuel cell business. The launch of the new fuel cell system brand will help facilitate Hyundai‘s global fuel cell business and grow the hydrogen ecosystem.

With HTWO, Hyundai Motor Group is stepping up efforts for the development of a next-generation hydrogen fuel cell system that can be applied to various forms of mobility. Not only will the next-generation fuel cell system be available for many different mobility products and services, it will deliver enhanced performance and durability at an affordable price in a lighter architecture with enhanced energy density. With its next generation fuel cell system, the group aims to offer a highly efficient and diversified lineup of hydrogen-powered vehicles.

Through strategic partnerships with hydrogen, energy and logistics companies around the world, Hyundai Motor Group has expanded its fuel cell system business, accelerating development of a hydrogen society and laying the foundation for the company‘s HTWO brand, with initial focus on major hub regions – Korea, the United States, Europe and China.

Hyundai marketed the world‘s first mass-produced fuel cell electric vehicle in 2013, and has been expanding its vehicle offerings powered by its fuel cell system such as the Hyundai NEXO SUV, XCIENT Fuel Cell heavy-duty truck, and a fuel cell electric bus. As a steering member of the Hydrogen Council, a global coalition of leading energy, transportation and industry companies with a shared vision and long-term ambition for hydrogen, Hyundai is committed to fostering a clean energy transition.

“We too are supporting the progression and uptake of hydrogen in New Zealand through our involvement with the New Zealand Hydrogen Association, the introduction of NEXO, our hydrogen powered SUV, and having the only hydrogen refueller in New Zealand,” says Hyundai New Zealand general manager Andy Sinclair. “We are advocates of helping facilitate and progress the conversation and education around hydrogen and fuel cell systems.”