The NZ Transport Agency has launched a new safety campaign encouraging Kiwis to enjoy a break from the constant demands of their mobile phones by switching them off while driving.

The Let Driving Distract You campaign encourages drivers to see the car as a safe haven from the never-ending stream of dings, likes, tags, memes, messages and emails coming from our phones.

Sitting behind the wheel is a place where you can – and should – be free from the distraction of your phone. Driving while distracted can have fatal consequences, and there is no better reason for not replying to a message or a phone call than ‘sorry, I was driving‘.

Mobile phones are a totally ingrained part of everyday, modern life. With this campaign the NZTA is providing a positive message to help people make the right decision to keep safe by resisting the urge to be on their phones while driving.

Watch Let Driving Distract You here: https://youtu.be/H_W2Y5LXNJg