Publishers enter joint venture agreement

2 MinutesBy NZ Trucking magazineMay 8, 2018

Bauer Media and Long Haul Publications Ltd, publishers of Deals on Wheels/Farm Trader and New Zealand Trucking magazines respectively, have announced a joint venture deal that will significantly change the commercial vehicle, machinery, and farm equipment advertising landscape in New Zealand.

As of June 2018, Truck Trader – a standalone publication with New Zealand Trucking – will also feature in the Deals on Wheels/Farm Trader magazine. The new positioning means Truck Trader now has a print circulation in excess of 23,000 and through the combined publications‘ print and digital footprints will have the potential to reach more than 510,000 sets of eyeballs each month.

Sales and marketing manager for Long Haul Publications, Matt Smith, says the placement brings additional truck content into Deals on Wheels/Farm Trader, whose traditional strength has been the machinery side of the market while extending the reach of Truck Trader for advertisers beyond that of New Zealand Trucking magazine. 

“Often, machinery owners and farmers are also truck buyers and vice versa; it‘s a huge market. The combined brands will have the greatest reach, far exceeding any others. We have also identified significant opportunity for collaboration on our digital platforms,” he says.

Randolph Covich, content director for Bauer Media‘s Trader division and editor of Deals on Wheels is also optimistic about the new offering.

“I believe joint ventures such as this are the future of our changing media landscape. Not only can we offer advertisers a combined network both in print and digital but our magazine readers and online followers also benefit by having a larger selection of purchasing information available,” he says.

Magazines for both brands are distributed through selected nationwide retail outlets and targeted industry databases.

For more information contact:
Long Haul Publications Ltd – Matt Smith, 021510701,

Bauer Media – Randolph Covich, 0275072597,