Transportation Matters: Martin Daum talks with Brad White about purpose

2 MinutesBy NZ Trucking magazineNovember 7, 2019

The third episode of Transportation Matters, the CEO podcast of Daimler Trucks & Buses, is all about purpose. Martin Daum, CEO of Daimler Trucks & Buses talks with Brad White, president for Europe and Middle East at BrightHouse, a company specialising in the topic. The conversation is all about the ‘Why?‘ Why, as a company, are we doing business – beyond making money? What drives us, what gets us up in the morning to give our best? In other words: What is the purpose? Martin Daum goes after these questions in his conversation with Brad White, a veteran in helping businesses to define and use their purpose beyond the financials.

“I see purpose in every industry, the need for meaning that people have at all levels of an organisation is a very basic human need. It goes back to human psychology. We can go several days without food, we can go far less time without water, but there have been studies, which have been showing that we cannot go more than 30 seconds without trying to figure out the meaning of something,” explains White.

About the Podcast of Daimler Trucks & Buses

Transportation Matters is the first Daimler Trucks & Buses CEO Podcast about the commercial vehicle industry. Martin Daum, member of the Daimler AG board of management responsible for Trucks & Buses, talks to international guests about social implications of the freight business and the current technological developments in the truck and bus industry. The first season of Transportation Matters consists of five episodes that will be broadcast in English or German on the first Wednesday of each month.

The third episode, with Brad White, can be accessed and subscribed to at:

Daimler Truck Corporate Website: