TRT refreshes itself

In News1 MinutesBy NZ Trucking magazineSeptember 14, 2021

TRT has unveiled a brand refresh, including a new-look logo and tagline.

“TRT, for the long haul” is replaced by “TRT, Made Possible”.

The company says the new tagline reflects the innovation developed in the crane, transport and infrastructure sectors in Australia and New Zealand since 1967.

The change is visible across branches and online platforms used by TRT.

This brand refresh comes as the company continues its expansion within the transport and infrastructure sectors on both sides of the Tasman and progresses into international markets.

“At the heart of our rebranding is our potential to problem solve. The new bold logo and the “Made Possible” promise are rooted in the company’s values, DNA and commitment to finding solutions to solve problems for customers,” said TRT director of sales and innovation Bruce Carden.

“TRT’s innovative focus is undeniable. Our story is driven from our competitive refusal to be beaten by the unsolvable,” he said.

“There are moments in a business when the time is right to revaluate your trajectory, and plan for growth. For TRT, now is that time.”