Tyrewise has officially released its first annual report, providing a snapshot of the scheme’s first 13 months since launching on 1 March 2024, including the first seven months of tyre collections.
Highlights include:
- 36,801 tonnes of tyres collected (the equivalent to 4.6 million passenger car tyres)
- 4624 registered partners (from tyre importers and retailers to transporters and recyclers)
- 86 public collection sites in 13 regions, and growing
- 155 Olympic swimmingpools worth of material diverted from landfill
“As we release our first annual report, we pause to acknowledge the people who made this first year possible,” the report says.
“Tyrewise was built on the commitment of those who stepped forward – giving their time, expertise, and energy across the whole tyre supply chain from importers, transporters and processors right through to local government; to take responsibility for tyres at the end of their first life.
“Over the first year, we’ve collectively proven what can be achieved when industry leads with purpose. Together, we’ve laid the foundations for a product stewardship model that not only meets its KPIs but sets a benchmark for collaboration and accountability.”
Tyrewise said that looking ahead, the work continues.
“The challenges are real, but so are the opportunities – to innovate, to reduce impact, and to show what leadership looks like in practice. Thank you for being part of this journey. Your contribution matters, and the future we’re building using waste tyres as a resource domestically depends on it.”
Adele Rose CEO, tyrewise scheme manager, said this year marks a defining moment for Tyrewise and for Aotearoa New Zealand.
“After 13 years of development, we’ve successfully launched our nation’s first regulated product stewardship scheme for end-of-life tyres.
“I still remember those early meetings where industry members knew each other’s names but had never actually talked. Watching those separate paths converge into genuine collaboration has been one of the most rewarding aspects of this journey.
“On 1 September 2024, that commitment to collaboration bore fruit. Overnight, retailers no longer paid for tyre collection, and transporters no longer paid for processing.
“It was a complete market transformation and, in just seven months, we collected nearly 37,000 tonnes of tyres that would have otherwise polluted our environment.”
