Z opens first Habitual Fix on a highway site

3 MinutesBy NZ Trucking magazineNovember 15, 2019

Z Energy has opened the first Habitual Fix on a highway, at the Bombay stopover south of Auckland. The healthy food franchise has until now been available only in urban environments.

There is ample space for truck drivers to pull up, park, have a rest, and head inside to get a healthy meal from Habitual Fix, along with a coffee.

The Z site‘s refurbishment (it was previously a Caltex service station) included upgrading the toilets. There is an ATM, and seating outside in front of the store, as well as a picnic area under trees.

Drivers can also use the Z app to pre-order coffees or smoothies if they are in a hurry and want to get in and out fast.

The Caltex truck stop remains on the site so truckies can choose to fuel up their trucks while fuelling up on food too.

If Habitual Fix proves to be a popular alternative to the fast food nearby, Z will look to roll out more Habitual Fixes in other convenient commuter locations.

Z‘s GM retail, Andy Baird, says people driving through one of Auckland‘s busiest commuter and traveller stopovers at Bombay deserve a healthier option. 

“The upwards of 40,000 motorist driving north and south on this stretch of motorway every day will now have a choice to get fresh, healthy food quickly instead of the traditional fast food highway options on offer nearby,” he says.  

Baird says service stations are known for sugary snacks and limited fresh options and that New Zealanders have long been asking for healthy choices on the go.

“Fresh, healthy choices when you‘re on the road are hard to find and that‘s not cool for our health as a nation. Now, when people fuel up their vehicles at Z Bombaythey can fuel their bodies with healthy food too.”

Z Bombay is the first of Z‘s new-look stores on a highway, where customers will also have access to ZEspress barista coffee, a picnic area, a New Zealand Post outlet, and forecourt service from 10am to 5pm.