Kenworth unveils new Legacy video

In Kenworth, News1 MinutesBy NZ Trucking magazineMay 10, 2024

Kenworth has launched its new Legacy video, designed to celebrate the “multi-generational businesses that form the backbone of the road transport industry”.

Featuring a father and son over time, and set against an original musical score, the video was filmed at locations across Australia including the Great Ocean Road, the Otway Forests, Mornington Peninsula, and Broken Hill.

The music, which was written and produced for the video, features percussion sounds sampled from Kenworth trucks, including an engine cylinder sequence.

“This video is effectively a short film that highlights how important the legacy is that we leave to those younger generations,” said Michael Long, PACCAR Australia director sales and marketing.

“We know the landscape has been challenging for many people for many reasons and this is our small way of saying ‘thank you’ to those people, not only who buy our product, but to all in the industry who continue to keep the country moving through the part they play,” Michael said.

“It is our way of celebrating how important the industry is to us.”

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